Privacy Policy

Effective date: August 5, 2026

The FUNdamental Learning Lab respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains how The FUNdamental Learning Lab, doing business as The FUNdamental Learning Lab, collects, uses, discloses, and protects information when you:

  • Visit www.FUNdamentalLearningLab.com

  • Purchase a product

  • Request a free resource

  • Subscribe to emails

  • Contact customer support

  • Participate in a survey or promotion

  • Otherwise interact with us

By using the website or providing information to us, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

Information you provide directly

We may collect information that you voluntarily provide, such as:

  • First and last name

  • Email address

  • Billing address

  • Mailing address, when applicable

  • Order and purchase information

  • Products downloaded or requested

  • Communication preferences

  • Customer-support messages

  • Survey responses

  • Reviews and testimonials

  • Any other information you choose to provide

Please do not send private student records, medical information, diagnostic information, or other sensitive information through general contact forms or email.

Purchase and payment information

Payments may be processed by third-party payment providers such as [Stripe, PayPal, Hostinger’s payment partners, or other provider].

We may receive transaction details such as:

  • Purchaser name

  • Email address

  • Billing location

  • Product purchased

  • Payment status

  • Transaction date

  • Partial payment-method details

We generally do not receive or store your complete credit-card number.

Information collected automatically

When you visit the website, certain information may be collected automatically through cookies, server logs, pixels, and similar technologies, including:

  • Internet Protocol address

  • Browser and device type

  • Operating system

  • Referring website

  • Pages viewed

  • Links clicked

  • Approximate location

  • Date and time of visits

  • Website interactions

  • Shopping-cart or checkout activity

  • Cookie and device identifiers

Information received from third parties

We may receive information from service providers and marketplaces that help us operate the business, including:

  • Hostinger

  • Kit

  • Payment processors

  • Etsy

  • Teachers Pay Teachers

  • Analytics providers

  • Social-media platforms

  • Customer-support or form providers

Information received from a marketplace is also subject to that marketplace’s privacy practices.

2. How We Use Information

We may use personal information to:

  • Operate and improve the website

  • Process orders and payments

  • Deliver purchased or free resources

  • Send order confirmations and download instructions

  • Respond to questions and support requests

  • Maintain customer and transaction records

  • Send requested emails and newsletters

  • Provide educational tips and product announcements

  • Personalize communications based on interests

  • Measure website, email, and product performance

  • Prevent fraud, abuse, and security incidents

  • Enforce licenses and Terms and Conditions

  • Comply with tax, accounting, and legal obligations

  • Protect our rights and the rights of others

  • Develop and improve products and services

Where applicable law requires a legal basis, we may process information based on:

  • Performance of a contract

  • Your consent

  • Our legitimate business interests

  • Compliance with a legal obligation

  • Protection of legal rights

3. Free Resources and Mailing-List Signups

When you request a free checklist or other resource, the form may simultaneously add you to The FUNdamental Learning Lab’s mailing list if that is clearly disclosed at signup.

You may receive:

  • The requested resource

  • Helpful educational information

  • Learning tips

  • Product updates

  • Special offers

  • New-resource announcements

You may unsubscribe from marketing emails at any time by selecting the unsubscribe link in an email.

The FTC requires commercial marketing emails to provide an opt-out method and a valid physical postal address. A registered post office box or qualifying private mailbox may be used instead of a home address.

Unsubscribing from marketing emails will not prevent necessary transactional messages relating to a purchase, download, account, or support request.

4. Cookies and Similar Technologies

We may use cookies and similar technologies to:

  • Keep the website functioning

  • Remember preferences

  • Maintain a shopping cart

  • Understand website traffic

  • Measure email or campaign performance

  • Improve website usability

  • Prevent fraud and protect security

  • Support advertising or retargeting if introduced in the future

Cookies may be placed by us or by third-party providers.

You can control certain cookies through your browser settings or a website cookie-preference tool, where available. Blocking cookies may affect website functionality.

Advertising and tracking update

At the time this policy is published, confirm which statement is accurate:

Option A—no behavioral advertising currently used

We do not currently use personal information for cross-context behavioral advertising or retargeting. If we introduce these technologies, we will update this policy and provide any legally required controls.

Option B—advertising pixels or retargeting used

We may use advertising tools such as Pinterest, Meta, Google, or similar providers to measure campaigns and show relevant advertising. Depending on applicable law, this activity may be considered the sale, sharing, or targeted-advertising use of personal information. Where required, you may opt out through our cookie settings or privacy-request process.

5. How We Disclose Information

We may disclose personal information to service providers that perform services on our behalf, including:

  • Website hosting and ecommerce

  • Payment processing

  • Email marketing

  • Digital-file delivery

  • Data storage

  • Analytics

  • Customer support

  • Fraud prevention

  • Accounting and tax services

  • Legal and professional services

These providers may access information only as needed to perform their services and are subject to their own contractual and legal obligations.

We may also disclose information:

  • To complete a transaction you requested

  • With your consent

  • To comply with a law, court order, subpoena, or government request

  • To investigate fraud or security concerns

  • To enforce our agreements and licenses

  • To protect the safety, rights, and property of our business or others

  • In connection with a merger, sale, financing, reorganization, or transfer of the business

6. Sale or Sharing of Personal Information

We do not sell personal information for money.

Certain privacy laws define “sale” or “sharing” more broadly and may include some advertising, analytics, or cross-site tracking activities.

If we engage in activities that are legally considered the sale or sharing of personal information, we will provide any notices and opt-out methods required by applicable law.

We do not knowingly sell or share personal information belonging to children under 16.

7. Children’s Privacy

Our products support children’s learning, but the website, ecommerce store, email forms, and customer accounts are intended for adults.

We do not knowingly request or collect personal information directly from children under 13.

Parents, teachers, and other adults should avoid submitting:

  • A child’s full name

  • A child’s email address

  • School records

  • Diagnostic records

  • Medical information

  • Photographs identifying a child

  • Other sensitive information about a child

If you believe a child under 13 has submitted personal information, contact us so we can investigate and delete it where appropriate.

8. Data Retention

We retain personal information only for as long as reasonably necessary to:

  • Provide requested services

  • Maintain order and licensing records

  • Meet tax and accounting obligations

  • Resolve disputes

  • Prevent fraud

  • Enforce agreements

  • Comply with legal requirements

Different types of information may be retained for different periods.

When information is no longer reasonably needed, we may delete, anonymize, or securely dispose of it.

9. Data Security

We use reasonable administrative, technical, and organizational measures intended to protect personal information.

No website, storage system, payment process, or internet transmission can be guaranteed completely secure. You provide information electronically at your own risk.

The FTC recommends that businesses understand what information they hold, retain only what they need, protect it, dispose of it securely, and prepare for security incidents.

10. Your Privacy Choices and Rights

Depending on where you live and subject to legal exceptions, you may have the right to:

  • Request access to personal information

  • Request correction of inaccurate information

  • Request deletion

  • Receive a copy of certain information

  • Withdraw consent

  • Object to or restrict certain processing

  • Opt out of targeted advertising

  • Opt out of certain sales or sharing

  • Appeal the denial of a privacy request

  • Receive equal service without unlawful discrimination for exercising privacy rights

To make a request, email [hello@FUNdamentalLearningLab.com or support email] with the subject line:

Privacy Request

Include enough information for us to understand and reasonably verify the request. We may need to confirm your identity before responding.

We may retain information when legally permitted or required, including information needed to:

  • Complete a transaction

  • Maintain tax or accounting records

  • Detect fraud

  • Protect security

  • Exercise legal rights

  • Comply with a legal obligation

Authorized agents may submit requests where permitted by law, but we may require proof of authorization.

11. Email Choices

You can unsubscribe from marketing messages using the link included in each marketing email.

You may also contact us at hello@FUNdamentallearninglab.com.

We may continue sending non-promotional messages necessary to:

  • Deliver purchases

  • Confirm transactions

  • Respond to support requests

  • Provide important service information

  • Address security or legal matters

12. Third-Party Websites and Marketplaces

This Privacy Policy applies to information handled directly by The FUNdamental Learning Lab.

It does not govern the independent practices of:

  • Etsy

  • Teachers Pay Teachers

  • PayPal

  • Stripe

  • Pinterest

  • Meta

  • Google

  • Hostinger

  • Kit

  • Other third-party services

Review the privacy policy of each third-party service before providing information to it.

13. International Visitors

Our business is based in the United States, and information may be processed or stored in the United States or other countries where our service providers operate.

Privacy protections in those locations may differ from those in your country.

Where required, we will rely on an appropriate legal basis or transfer mechanism for international processing.

14. Do Not Track and Global Privacy Controls

Some browsers provide “Do Not Track” or Global Privacy Control signals.

Our response to these signals may depend on the technologies in use and applicable legal requirements. If we engage in activities requiring recognition of an opt-out preference signal, we will make reasonable efforts to honor valid signals as required by law.

15. Changes to This Privacy Policy

We may revise this Privacy Policy when our tools, products, data practices, or legal obligations change.

The current version will be posted on this page with an updated effective date.

Material changes may also be communicated through the website or by email where appropriate.

16. Contact Us

Questions or privacy requests may be sent to:

The FUNdamental Learning Lab
Doing business as The FUNdamental Learning Lab
Privacy email: hello@FUNdamentalLearningLab.com
General email: hello@FUNdamentalLearningLab.com
Website: www.FUNdamentalLearningLab.com